Información legal

Política de privacidad

Last updated: 2026-10-19Effective: 2026-10-19Version: 2.8

At AdblockLabs, your privacy matters. This Privacy Policy explains what information we collect, how we use it, and what choices you have. Please read it carefully — we have tried to keep it clear and straightforward.

1. Summary

We believe a privacy policy should start by being honest. In plain English:

  • We do not sell your personal information, and we never will. We do not share it with data brokers. Our website uses analytics and advertising-measurement tools, described in Sections 5 and 6. In the places whose law requires it (the "consent regions" listed in Section 5) they run only if you agree to them.
  • Our ad-blocker filters traffic locally on your device. No URL you visit, no domain you connect to, no page you load, and no content from any web page is ever transmitted from your computer to us. Filtering decisions stay on your machine.
  • You can stop sharing data with us at any time by uninstalling the application. Account and license data tied to a paid subscription can be deleted on request — see Your rights (Section 10).
  • Questions or requests: email us at privacy@adblocklabs.com. We respond within 30 days.

The rest of this policy explains exactly what we collect, why, how long we keep it, and who else sees it.

2. Who we are

Adblock Labs, Inc. (referred to in this policy as "Adblock Labs," "we," "us," or "our") is the data controller for personal data collected through our software, our websites, and our customer-support channels.

  • Legal entity: Adblock Labs, Inc.
  • Privacy contact: privacy@adblocklabs.com
  • Postal contact for privacy requests: Attn: Privacy Officer, Adblock Labs, Inc., 228 Park Ave S, Unit 28-339, New York, NY 10003, United States

If you have any questions about this policy or wish to exercise any of your rights, please contact us using the details above.

3. How we collect personal data

We collect personal data in the following ways:

  • Website. Our websites (including adblocklabs.com, any subdomains, and any marketing landing pages we operate). Browser-side JavaScript sends page-view and click events to our telemetry collector.
  • Installer. The Windows installer you download to set up Adblock for Windows. A native installer process records install milestones and system facts.
  • Desktop application. Adblock for Windows running on your PC. The application emits lifecycle, license, and update events.
  • Browser extension. AdBlock for Chrome and Edge. It never sends the pages you browse; it contacts us when you choose to send feedback or report a broken site, and, while usage data is switched on in its settings (off by default, unless you have allowed usage data in Adblock for Windows), to report how you use the extension itself. See Section 4h.
  • Account and billing. Subscription checkout and the license-management portal. You provide name, email, and payment details (the payment details go directly to our payment processors).
  • Customer support. The in-app support form and support emails. You provide an email, subject, and message; the app attaches diagnostic context.
  • Uninstall feedback. The optional questionnaire shown when you uninstall. You may provide a reason and free-text comments. You can skip this step.
  • SMS communications. If you provide your mobile number and opt in, we use it to send and receive text messages.

4. What data we process

We organize this section by surface (where the data is collected) rather than by data category, because the same kind of data (for example, a pseudonymous identifier) is collected in different contexts and we want you to be able to see exactly what each part of our software does.

4a. Our websites

When you visit our websites, browser-side JavaScript records page views and clicks and sends them to our telemetry service. Each event includes:

  • Page and browser context — the page you are on and basic information about your browser.
  • Marketing attribution — the campaign parameters present in the URL you arrived from, so we can measure which campaigns drive sign-ups.
  • A pseudonymous identifier that lets us count repeat visits without tying them to your name, email, or any contact detail.
  • Approximate geolocation derived from your IP address.

Website telemetry is forwarded to the analytics and advertising providers listed in Section 6.

If you are in one of the consent regions listed in Section 5, none of this is collected until you allow statistics cookies in our cookie banner, and the advertising tags described in Section 5 run only if you also allow marketing cookies. Until then, your visit sends nothing to our telemetry service or to any analytics or advertising provider.

4b. Installer (Windows)

When you run the Adblock for Windows installer, it sends a small telemetry payload to our service at each install milestone. The payload includes:

  • Per-device identifiers we generate to recognize the same install across reinstalls for license-enforcement purposes.
  • Marketing attribution — the campaign parameters present on the marketing link you clicked to reach our download page, so we can attribute conversions to campaigns. You can clear them by uninstalling.
  • System properties — basic information about your Windows version, hardware, language, time zone, and default browser, used to tailor the post-install experience and to diagnose installer failures.
  • Security-product detection — the names of any anti-virus products reported by Windows Security Center, so we can diagnose installer failures that correlate with specific anti-virus products.
  • Failure diagnostics (only sent on installer failure) — a structured error category and installer exit code.

Matching an install to its download. When you download the installer, our download service keeps a record of the download — when it happened, your browser and operating system, a random download identifier, and the campaign values from Section 4a, whether they come from cookies you allowed or from the campaign codes in the download link (see "Campaign codes in links" in Section 5) — so that the installer can find it when it first runs. The record is kept under the random identifier for up to 90 days, and under your IP address for up to 7 days so that we can still match the install if the identifier is lost.

Uninstaller feedback. When you uninstall, an optional feedback screen asks why you're leaving. If you skip the screen, nothing is sent. If you submit, your response is sent once to our uninstall-feedback service along with the standard identifiers and system properties above.

4c. Desktop application (Adblock for Windows)

While Adblock for Windows is running, it emits telemetry events to our service covering client lifecycle (when the application starts, runs, and exits), license events, machine activation events, update events, and engagement events (in-app notifications and prompts shown or clicked).

Each event carries a baseline context — your per-device identifiers and install date, application and OS version, the marketing-attribution values from your install, your current license and blocking status, and aggregate lifetime counters used as engagement metrics.

While running, the application also connects to Adblock Labs servers to:

  • Validate, activate, deactivate, list, and recover your license (see Section 4d).
  • Check for and download application updates.
  • Fetch in-app notification and splash-screen content for the engagement features described in this section.
  • Fetch the filter-list catalog and the bypass-list catalog.

The application also periodically downloads the filter-list bodies themselves — the actual rule content. These may be fetched directly from the upstream filter-list maintainer's published URL; those fetches reach the third party's server like any other HTTPS request from your computer, and those servers may record the request in their normal access logs.

If a TLS-inspection product on your network is blocking the application's normal network connections, the application may send a one-time diagnostic signal so we can identify the interfering product and help you troubleshoot. This signal carries the same baseline event context as our other telemetry and a short verdict identifying the suspected product.

4d. License activation and validation

To activate, validate, deactivate, recover, or manage a license, the application sends our license-management service your license key, the per-device identifier (fingerprint) we generated at install, a machine label so you can identify your activated devices, and the standard application context described in Section 4b.

4e. Account, subscription, and billing

When you subscribe to a paid plan, we collect your name, email address, and country (for tax-rate and currency purposes). Your payment details are collected directly by our payment processors (Stripe and Chargebee). We never receive your full credit-card number, CVV, or PIN. The most we ever see is your card brand and last four digits, plus your billing address.

Once your subscription is set up, we store an account record, your subscriptions and licenses, the devices you have activated, and the marketing-attribution values from Section 4b so we can measure conversion. No card or CVV data is stored in our application database.

Email leads. If you provide your email address through a non-checkout flow (for example, to receive a coupon code), we store the email, the source surface, your desktop pseudonymous identifier, and any coupon delivery status.

4f. Customer support

When you submit our in-app support form or email our support inbox, we receive your email address, the subject and message you typed, and a diagnostic context blob describing your application, license, and subscription state. We forward the ticket to HelpScout and store a copy of the conversation in our application database.

4g. SMS communications

If you provide your mobile number and opt in, you consent to receive recurring SMS messages from Adblock Labs. Message frequency varies. Message and data rates may apply. Reply STOP to opt out of future messages or HELP for more information. We do not sell or share your mobile number or SMS consent information with third parties or affiliates for marketing or promotional purposes. We may share this information with service providers solely to deliver and operate our messaging program.

4h. Browser extension (AdBlock for Chrome and Edge)

The extension blocks ads and trackers entirely on your device, using rules that ship inside the extension. Chrome applies the rules itself, so no URL you visit, no page content, and no browsing history is sent to us or anyone else. It contains no third-party SDKs, sends usage data only while its usage data switch is on (see below), and shows no ads or promotions inside the websites you visit.

What it stores on your device. All of it is kept in your browser profile. Only the usage data identifier is ever transmitted, and only while usage data is switched on:

  • Your blocking on/off switch, and the sites you have switched blocking off for (with any per-site pause). These persist until you change them or remove the extension. They are the handful of sites you made a decision about, not a record of the sites you visit.
  • Blocked counts per site, stored under keys derived from a random secret that changes every browser session, so the stored counts do not read as a list of sites. They are discarded when the browser closes.
  • The host of the tab you are looking at, so the popup can show that site's status (cleared when the browser closes), and your settings-page choices.
  • If Adblock for Windows is installed, the last site status it reported and a pairing token so the two can recognise each other.
  • Your usage data switch and, while it is on, the usage data identifier. The identifier is deleted when you switch usage data off.

What it sends when you ask it to. The extension makes two kinds of support request, both only when you press send, and neither carries cookies:

  • Feedback from the popup: your rating and comment, the extension version, and — only if Adblock for Windows is installed and has supplied them — the app version, operating system, an account identifier, and a hashed device identifier. With no desktop app, the submission is anonymous.
  • Broken-site reports: the same version and identifier fields, what you wrote, your email address if you chose to give one, and the address of the page you are reporting. This is the only request that contains a page address, and only for the page you asked us to look at.

Usage data, only while the switch is on. The settings page has a switch, Send anonymized usage data, which is off until you turn it on. While it is on, the extension tells our telemetry service how the extension itself is used, so we can improve it and our products.

If you have allowed anonymous usage data in Adblock for Windows (in its installer or its settings), the extension turns this switch on the first time it connects to the app. It does this only if you have never set the switch yourself; once you have, your choice in the extension stands, whatever the app says. Without the desktop app, the switch stays off until you turn it on. While the switch is on, the extension reports:

  • When the popup is opened, and when you click a control in the popup or on the settings page: the control's internal name, what kind of control it is, and its label with any website or email address removed. What you type into a form is never sent.
  • That the extension is installed, once, when the switch is first turned on, with the day you installed it.
  • That the extension was removed: while the switch is on, your browser opens a page of ours when the extension is uninstalled, which records the removal and shows our homepage.

Each event carries the extension version; your browser, its version, your operating system and language; whether the extension or Adblock for Windows is doing the blocking; and, if the desktop app has supplied them, its version, license status and a hashed device identifier. It also carries a pseudonymous identifier: the one our website already assigned you if you have visited adblocklabs.com, the desktop app's if it is installed, or otherwise one the extension generates. Usage data can therefore be linked to your visits to our website and, if you use Adblock for Windows, to its records. Like our other telemetry, we derive an approximate location from the IP address it arrives from. No event contains the address or content of any page you visit. Usage data is processed by Mixpanel (Section 6) and is not sent to advertising providers. Turning the switch off stops it immediately and deletes the identifier from the extension.

Links you click. The popup offers links to our website, our download page, and our pricing page. They open an ordinary tab and carry campaign labels describing which button you clicked. Only the renewal and pricing links shown to an existing subscriber also carry the account and hashed device identifiers the desktop app has already given the extension. No browsing data is attached to any link.

Privacy signals. The extension's settings page has two switches, both off until you turn them on. Send Global Privacy Control adds the Sec-GPC: 1 header to requests your browser makes. Send Do Not Track turns on Chrome's own Do Not Track setting. Both are messages to the websites you visit; nothing about them is sent to us.

Working with Adblock for Windows. If the desktop app is installed, the extension talks to it over Chrome's native messaging, a local channel on your computer. While the app is filtering, the extension adds a Sec-Adblock-Ctx header to the tab's requests so the app's local proxy knows which page each request belongs to; the proxy removes it before the request leaves your computer, and no server receives it. The app's own data handling is described in Section 4c.

5. Cookies and similar technologies

We use cookies and similar storage technologies (browser local storage and session storage) on our websites and within Adblock for Windows. On our websites they fall into three categories:

  • Necessary — needed for the site to work: remembering your language, currency, a discount code you applied, a partner offer you arrived from, and your cookie choices; and the security cookies set by Cloudflare, which protects the site. These are always on.
  • Statistics — our own pseudonymous visitor and session identifiers; the campaign that brought you to the site; basic browser and operating-system details; and Google Analytics (for example, _ga). We use them to count visits and downloads and to improve the site.
  • Marketing — the ad-click identifier from Google, Meta or Microsoft (gclid, fbclid, msclkid), and the tags those companies provide to measure our advertising: the Google tag (for example, _gcl_aw), the Meta Pixel (_fbp) and the Microsoft Advertising tag (_uetsid, _uetvid). The Microsoft Advertising tag also loads Microsoft Clarity (_clck, _clsk), which records how pages are used, such as clicks and scrolling, so we can see where visitors get stuck.

Your choices. Where the law requires us to ask first, we ask before using anything other than necessary cookies, through a banner provided by Cookiebot (see Section 6). These "consent regions" are the European Economic Area (including EU territories such as Guadeloupe, Martinique, French Guiana, Réunion, Mayotte, Saint-Martin and Åland), the French, Danish and Dutch overseas territories (Saint-Barthélemy, Saint-Pierre-et-Miquelon, French Polynesia, New Caledonia, Wallis and Futuna, the French Southern Territories, the Faroe Islands, Greenland, Aruba, Curaçao, Sint Maarten and the Caribbean Netherlands), Svalbard and Jan Mayen, Monaco, Andorra, San Marino, Vatican City, the United Kingdom, Jersey, Guernsey, the Isle of Man, Gibraltar, Switzerland, Quebec, Brazil, South Korea, China, Saudi Arabia, Russia, Turkey and Nigeria. We use your approximate location, from your IP address, to decide whether to show the banner. You can change or withdraw your choice at any time from Configuración de cookies at the bottom of every page. Withdrawing a category deletes the cookies and storage we set for it and stops the tags in it. Elsewhere, you can block or delete cookies in your browser settings; the site still works without them.

Campaign codes in links. If you arrive in a consent region through a link that carries campaign codes (for example, from a partner or one of our ads) and you have not answered the cookie banner, we keep those codes on the links you click on our site and on the download link, together with a one-time identifier for that download, so the download can be credited to the partner or campaign that referred you. Nothing is stored in your browser for this, and no information about your visit is sent to the partner. If you decline in the banner, we stop doing it; if you accept, cookies take over as described above.

Help pages. Our help pages at adblocklabs.com/docs are hosted by GitBook (see Section 6), which sets its own cookies and browser storage to run the pages and count readers.

Other cookies we set:

  • Browser extension — two cookies on adblocklabs.com. The extension sets extension_version (its version number) and install_date_extension (the calendar day it was installed, with no time of day) on adblocklabs.com only, over HTTPS. Both are the same for everyone who installed the same version on the same day, so neither identifies you. While usage data is switched on (Section 4h), the extension also reads the pseudonymous user_id cookie our website sets. It sets no other cookies and reads no other site's cookies. Lifetime: up to 400 days, renewed when the extension starts.
  • Adblock for Windows — local application storage (browser-style localStorage in our in-app user interface; values written under Windows-managed application paths). Functional storage for application state and the per-device identifiers described in Section 4. Lifetime: until you uninstall.

Full cookie list. Every cookie on our website, with its category, purpose and lifetime, is listed below. The list is kept up to date by Cookiebot's regular scans.

6. Third parties we share data with

We share personal data with the following service providers ("sub-processors") solely to provide the services you have asked us for. Each provider is contractually bound — typically by a Data Processing Agreement ("DPA") — to use the data only as instructed by us and in compliance with applicable data-protection laws.

Infrastructure

Cloudflare, Inc.

Data shared: Website and product network traffic, including IP addresses at the edge.

Primary location: United States (HQ); processed on Cloudflare's global edge network.

Privacy policy: cloudflare.com/privacypolicy

Consent management

Usercentrics A/S (Cookiebot)

Data shared: Your cookie choices, a random consent identifier, the date and time of your choice, your browser details and your IP address, so we can show the banner and record your consent. Only for visitors in the consent regions listed in Section 5.

Primary location: Denmark (European Union).

Privacy policy: cookiebot.com/en/privacy-policy

Help pages

GitBook

Data shared: Visits to our help pages at adblocklabs.com/docs, which GitBook hosts, including the cookies and browser storage it sets to run the pages and count readers.

Primary location: United States.

Privacy policy: gitbook.com/docs/policies/privacy-and-security/statement

Licensing

Keygen LLC (keygen.sh)

Data shared: Your email address, license keys, and the device fingerprint used to enforce the per-license device limit.

Primary location: United States.

Privacy policy: keygen.sh/privacy

Billing and payments

Chargebee Inc.

Data shared: Personal information, payment data, and licensing data.

Primary location: United States (HQ); India (operations).

Privacy policy: chargebee.com/company/privacy-policy

Stripe, Inc.

Data shared: Personal information and payment data. Card data is entered directly into Stripe in your browser — we never see your card number, CVV, or expiry date.

Primary location: United States (HQ); EU, UK, and other regional subsidiaries.

Privacy policy: stripe.com/privacy

Customer support

HelpScout, Inc.

Data shared: Your customer-support conversations, including the diagnostic context the app attaches automatically (described in Section 4f).

Primary location: United States.

Privacy policy: helpscout.com/company/legal/privacy

Correo electrónico

Postmark (ActiveCampaign, LLC)

Data shared: The recipient and full contents of transactional emails we send you, including open- and link-click tracking on those emails.

Primary location: United States.

Privacy policy: postmarkapp.com/privacy-policy

SMS messaging

Phone.com, Inc.

Data shared: Mobile numbers, SMS consent information, and message content needed to send and receive SMS messages.

Primary location: United States.

Privacy policy: phone.com/privacy-statement

Product analytics

Mixpanel, Inc.

Data shared: Product and website usage events (the telemetry described in Section 4, excluding card and contact data).

Primary location: United States.

Privacy policy: mixpanel.com/legal/privacy-policy

Web analytics

Google LLC (Google Analytics 4)

Data shared: Website and product usage events and approximate geolocation.

Primary location: United States; processes globally.

Privacy policy: policies.google.com/privacy

Advertising measurement

Google LLC (Google Ads)

Data shared: Conversion events our servers report, and — through the Google tag on our website — the pages you visit and the ad-click identifier you arrived with. Used to measure our advertising.

Primary location: United States; processes globally.

Privacy policy: policies.google.com/privacy

Meta Platforms, Inc. (Meta Pixel and Conversions API)

Data shared: Conversion events our servers report, and — through the Meta Pixel on our website — the pages you visit and the browser identifier the pixel sets. Used to measure our advertising.

Primary location: United States; Ireland (EU users).

Privacy policy: facebook.com/privacy/policy

Microsoft Corporation (Microsoft Advertising and Microsoft Clarity)

Data shared: Conversion events our servers report, and — through the Microsoft Advertising tag on our website — the pages you visit and the ad-click identifier you arrived with. The tag also loads Microsoft Clarity, which records how pages are used (clicks, scrolling and page interactions). Used to measure our advertising and improve our pages.

Primary location: United States.

Privacy policy: privacy.microsoft.com/privacystatement

Sub-processor changes

We will update this section within 30 days of adding or removing any sub-processor that processes personal data, and we will note the update in the "Last updated" header at the top of this Privacy Policy and in Section 15. This sub-processor list was last reviewed on 2026-10-19.

A signed copy of our DPA with any individual sub-processor above, where one exists, can be requested by emailing privacy@adblocklabs.com. Field-level detail about exactly which technical fields are sent to each sub-processor is available on the same request.

What we never do

  • We do not sell your personal data.
  • We do not "share" your personal data for cross-context behavioral advertising (as that term is used in California's CCPA / CPRA).
  • We do not transmit your browsing history, the URLs of sites you visit, the contents of pages you view, or per-domain block counts.

7. Where we process your data

Our service runs on Cloudflare's global edge network. Personal data may therefore be processed in any country where Cloudflare operates a data center, including data centers in the United States and other jurisdictions outside of the European Economic Area and the United Kingdom.

For transfers of personal data from the EEA, the UK, or Switzerland to the United States and other third countries:

  • We rely on the Standard Contractual Clauses approved by the European Commission (Commission Implementing Decision (EU) 2021/914) and the UK International Data Transfer Addendum, where required.
  • Where a sub-processor is certified under an applicable adequacy mechanism (for example, the EU–US Data Privacy Framework), we rely on that mechanism in addition.
  • We do not transfer personal data to a country that the European Commission has determined lacks an adequate level of protection unless one of the foregoing safeguards is in place.

You may request a copy of our Standard Contractual Clauses by emailing privacy@adblocklabs.com.

8. Legal bases for processing (GDPR)

If you are in the European Economic Area, the United Kingdom, or Switzerland, the General Data Protection Regulation (Regulation (EU) 2016/679) ("GDPR") and the equivalent UK and Swiss laws require us to identify a legal basis for each processing activity. We process your personal data on the following bases under GDPR Article 6:

  • Providing you with the Adblock for Windows software, including license validation, machine activation, and update delivery — performance of a contract (Art. 6(1)(b)).
  • Creating and maintaining your account, processing your subscription, and delivering your license key — performance of a contract (Art. 6(1)(b)).
  • Detecting installer failures, diagnosing crashes, and improving software stability through aggregate technical telemetry — legitimate interest in maintaining a working product (Art. 6(1)(f)).
  • Measuring product usage in our software to improve it, run A/B tests, and decide what to build next — legitimate interest in improving our product (Art. 6(1)(f)).
  • Website analytics, using statistics cookies and similar technologies — consent (Art. 6(1)(a)), which you give or refuse in our cookie banner.
  • Measuring marketing conversions and attribution (Google Ads, Microsoft Advertising, Meta), including the advertising tags on our website — consent (Art. 6(1)(a)), which you give or refuse in our cookie banner. We report a conversion only for an ad click whose identifier you allowed us to store by accepting marketing cookies.
  • Matching an install to the download it came from (Section 4b) — legitimate interest in knowing how people find and install our software (Art. 6(1)(f)).
  • Recording your cookie choices so we can respect them — legal obligation (Art. 6(1)(c)) to be able to demonstrate consent.
  • Sending you transactional email (license keys, account-management links, support replies) — performance of a contract (Art. 6(1)(b)).
  • Sending you optional promotional or product-update email — consent (Art. 6(1)(a)). You can withdraw consent at any time using the unsubscribe link.
  • Sending you SMS messages after you opt in — consent (Art. 6(1)(a)). You can withdraw consent at any time by replying STOP.
  • Retaining accounting and tax records (invoices, payment confirmations) for the period required by law — legal obligation (Art. 6(1)(c)).
  • Preventing fraud, abuse, and security incidents (for example, rate-limiting license-recovery requests) — legitimate interest in the security of our service and our users (Art. 6(1)(f)).
  • Responding to lawful requests from public authorities — legal obligation (Art. 6(1)(c)).

You have the right to object to processing that we carry out on the basis of legitimate interest (see Section 10). You can withdraw consent given in our cookie banner at any time from Configuración de cookies at the bottom of every page.

9. How long we keep your data

We retain personal data only for as long as we need it to provide our service to you, plus any additional period required by law (for example, tax and audit obligations on billing records).

  • Operational telemetry and product analytics — raw event archives, aggregated analytics, identity-map and conversion-log records, and the same events forwarded to our analytics sub-processors. Retention: up to 2 years. Google Analytics 4 retention separately follows Google's default (currently 14 months).
  • Account, subscription, and license records — your account, your subscriptions, your licenses, your activated devices, and the billing-system webhook events that back them. Retention: for the life of your account, plus up to 7 years thereafter to satisfy tax, accounting, and audit requirements.
  • Customer support, uninstall feedback, and email leads. Retention: up to 24 months after your last interaction.
  • Download records used to match an install to its download (Section 4b). Retention: up to 90 days under a random download identifier, and up to 7 days under your IP address.
  • Cookie choices recorded by Cookiebot. Retention: up to 12 months, after which we ask again.
  • Short-lived operational and security data — internal application error logs, API capture archives, email-confirmation tokens. Retention: between 7 and 30 days.
  • Vendor-controlled retention — Cloudflare edge access logs and payment-processor webhook archives. Retention: per the vendor's standard retention; not configured by us.

Aggregate, anonymized statistics that cannot be reasonably linked to any individual may be retained beyond these periods. More detailed per-record retention information is available on request via privacy@adblocklabs.com.

10. Your rights

Depending on where you live, you may have any or all of the following rights with respect to your personal data:

  • Right of access: to receive a copy of the personal data we hold about you and information about how we process it.
  • Right of rectification: to ask us to correct inaccurate or incomplete personal data.
  • Right to erasure ("right to be forgotten"): to ask us to delete your personal data when we no longer have a lawful reason to keep it.
  • Right to restriction of processing: to ask us to limit how we process your personal data.
  • Right to data portability: to receive your personal data in a structured, commonly used, machine-readable format and to ask us to transmit it to another controller.
  • Right to object: to object to processing we carry out on the basis of legitimate interest.
  • Right to withdraw consent: where we rely on your consent, you can withdraw it at any time without affecting the lawfulness of prior processing.
  • Right to lodge a complaint with a supervisory authority. EU/EEA residents can find their national supervisory authority on the European Data Protection Board's website. UK residents can complain to the Information Commissioner's Office.

To exercise any of these rights, email privacy@adblocklabs.com from the email address associated with your account (or, if you do not have an account, provide enough information for us to verify your identity). We respond to valid requests within 30 days. If we need an extension to complete a complex request, we will tell you.

If you are in Quebec, the right of "access" includes the right to be informed of the personal data we hold about you under Quebec Law 25. If you are in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, or another US state with a comprehensive privacy law, your rights under that state's law are honored to the extent they apply.

11. Notice for California residents (CCPA / CPRA)

This section supplements the rest of this Privacy Policy and applies only to California residents.

Personal information we have collected in the past 12 months

In the categories defined by the California Consumer Privacy Act (Cal. Civ. Code §§ 1798.100 et seq., as amended by the California Privacy Rights Act), we have collected:

  • Identifiers — name, email address, mobile phone number, pseudonymous per-user and per-device identifiers, license key, IP address at the edge, and the customer IDs assigned to you by our billing and licensing vendors.
  • Customer records (Cal. Civ. Code § 1798.80(e)) — name, billing country, and the payment-method metadata (card brand, last four digits, billing postal code) received from our payment processor.
  • Commercial information — subscription history, payment history (held by our billing vendor), license purchases.
  • Internet or other electronic network activity — telemetry events about your interaction with our website and our software (page views, clicks, app lifecycle, license events, update events).
  • Geolocation — approximate, IP-derived country and region; we do not collect precise GPS location.
  • Inferences — marketing-campaign attribution, A/B-test cohort, engagement bucket.

What we do with it

We use this information for the business purposes described in Sections 4, 8, and below: providing the service you have asked for, billing you, supporting you, securing our service, measuring our marketing, and improving our product.

Sale and "sharing" of personal information

We do not sell your personal information. We do not "share" your personal information for cross-context behavioral advertising in the sense defined by the CPRA. Our forwarding of conversion events to Google Ads, Bing Ads, and Facebook Conversions API is configured for our own conversion measurement and is conducted under contractual restrictions that prohibit those vendors from using your data to target you with advertising on behalf of any other party.

Sensitive personal information

We do not collect or process sensitive personal information as defined by the CPRA in the ordinary course of providing our service. We do not use any personal information for the purpose of inferring characteristics about you.

Your California rights

You have the right to:

  • Know what personal information we have collected about you, the categories of sources, the categories of third parties to whom it has been disclosed, the business purpose, and the specific pieces.
  • Delete the personal information we have collected from you (subject to statutory exceptions, e.g. records we are required to retain for tax purposes).
  • Correct inaccurate personal information.
  • Limit the use and disclosure of sensitive personal information (not applicable to our service today, since we do not collect SPI).
  • Opt out of sale or sharing for cross-context behavioral advertising (not applicable to our service today; see above).
  • Non-discrimination — we will not deny you our service, charge you a different price, or provide a different level of service for exercising your rights.

To exercise any of these rights, email privacy@adblocklabs.com. You may use an authorized agent; if you do, we will require proof of the agent's authority and may require you to verify your identity directly.

12. Children

Adblock for Windows is not directed to children. We do not knowingly collect personal information from anyone under the age of 16. If you are a parent or legal guardian and you believe your child has provided personal information to us, please email privacy@adblocklabs.com and we will delete the information promptly.

This minimum age is set to align with Article 8 of the EU GDPR's default consent threshold and applies globally; member-state-specific lower thresholds (where applicable) do not change this minimum for our service.

13. Security

We take reasonable and appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction.

  • Encryption in transit: All communications between your device, our service, and our sub-processors use TLS 1.2 or higher.
  • Encryption at rest: Personal data stored in our Cloudflare D1 database, Cloudflare R2 object storage, and Cloudflare KV is encrypted at rest using Cloudflare's standard encryption.
  • Access controls: Administrative access to our infrastructure is protected by Cloudflare Access with single sign-on and hardware-key second factor. Application code reviews and least-privilege access policies apply to engineering staff.
  • No end-user passwords: We do not operate an end-user password system. Account ownership is proven by possession of the email address (via one-time email links) and, for desktop activations, by possession of a license key plus a matching device fingerprint.
  • Logging: Operational logs retain a redacted subset of request metadata for 30 days; sensitive header values (Authorization, Cookie, X-Api-Key) are redacted.
  • Vendor diligence: Our sub-processors are major commercial vendors that maintain SOC 2 Type II reports and equivalent attestations. We review these reports periodically.

No system can be made perfectly secure. If you have reason to believe your account is compromised, please contact privacy@adblocklabs.com immediately.

14. Data breach notification

In the event of a personal-data breach that is likely to result in a risk to the rights and freedoms of natural persons, we will:

  • Notify the relevant supervisory authority within 72 hours of becoming aware of the breach, as required by GDPR Article 33.
  • Notify affected individuals without undue delay where the breach is likely to result in a high risk to their rights and freedoms (GDPR Art. 34), or where required by applicable state breach-notification laws in the United States.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our service, in our service providers, or in applicable law. When we make changes, we will:

  • Update the "Last updated" date at the top of this page.
  • For material changes (for example, a new category of personal data we collect, a new sub-processor receiving sensitive personal data, or a change that reduces your rights), we will notify you in advance via email to the address associated with your account, and / or via an in-app notice, before the change takes effect.

The current version of this policy is always available at https://adblocklabs.com/privacy.

16. Contact

For privacy-related questions, requests, or complaints:

  • Email: privacy@adblocklabs.com
  • Post: Attn: Privacy Officer, Adblock Labs, Inc., 228 Park Ave S, Unit 28-339, New York, NY 10003, United States

For all other questions:

Visit our Contact page or use the in-app Help form.

See also: Adblock Labs End User License Agreement